Becks Beer Initial Poster Ideas

Using my research, i had the idea of placing type within the shape of a becks beer bottle, as a typographic solution towards the Becks fusion Posters. Here are some examples of my initial ideas:

Critical analysis

Critical Analysis

Becks Beer

For the Becks beer brief, I chose to create cardboard packaging for a four-pack, six-pack and eighteen-bottle crate and a small advertising campaign consisting of two posters. I will visually dramatize the unison of art and music within the lifestyle built around Becks Beer to challenge and inspire young people, using my own imagery and use of text.

For my comparative research I have looked at how other leading beer companies advertise and brand themselves. Using their packaging, labeling and website. Using a website called adsoftheworld I have looked at – Heineken, Absolut Vodka, Amstel, and Corona. I have compared them to Becks current branding and i have determine what changes could be made to target the desired audience more accurately.

As I will be trying to reach men and women between the ages of 18 and 34 with a progressive, optimistic outlook and whom value independent thought, the packaging and posters must be bright, eye catching, and original. I have been looking at many other beers packaging at their points of sale in supermarkets, to help me pin point which designs caught my attention and had more impact than others and why.

In my research on alcohol advertising I found rough guidelines which designers should follow when advertising an alcoholic beverage:

▪ It may not be aimed specifically at minors or, in particular, depict minors consuming these beverages;
▪ It shall not link the consumption of alcohol to enhanced physical performance or to driving;
▪ It shall not create the impression that the consumption of alcohol contributes towards social or sexual success;
▪ It shall not claim that alcohol has therapeutic qualities or that it is a stimulant, a sedative or a means of resolving personal conflicts;
▪ It shall not encourage immoderate consumption of alcohol or present abstinence or moderation in a negative light;
▪ It shall not place emphasis on high alcoholic content as being a positive quality of the beverages.

I have looked at net designs for the packaging of the beer, I looked at a book called Special Packaging where there was a separate chapter within the book for the packaging of bottles and tins, the book has helped me a lot.

Faber and Faber

I had chosen to do the ministry of sound brief, and had worked on the research for that project including gorilla advertising, record labels and London nightclubs, but after some thought have decided to do the Faber and Faber brief instead as i think it is better suited to me as a designer.

I have researched the books in the "Faber and Faber Reel" series, and have printed off the current covers of the films within the brief. For my initial ideas i plan on experimenting with type and different typefaces, i want to create a simple yet eye=catching design for the book covers, which as are all from the same series be consistent and instantly recognisable to the consumer/reader. My final outcome for this brief will be a folder of research, initial idea and development drawings, printed designs and the final cover art.

For my research i will go to Waterstones in Canterbury city center and look for other series of books and see how each cover relates to another to show another designers use of consistency, and how effectively they work. I will use the internet and college library to look at other book publishers, and find examples of existing film script publishes.

As the books are of film scripts, each film will have a different age group to be targeted, depending on the story line and the films age certificate, knowing this, i have to creatively use typography to attract a large age group range effectively. The books generally will be attracted to film enthusiasts, and therefore the cover artwork must be original, fun, cutting edge and exciting.

Ellis Brigham - Final Posters.

Advertising Ellis Brigham Proposal

On this project i will be working with Sian Bourn, we are going to research the brand Ellis Brigham to find out about the company history and to get examples of their existing advertising. We plan on creating a series of advertising pages, 3 single pages and double page spread, which will be placed into extreme sports magazines to promote ellis brigham.
Within the designs i plan on using photography. We will keep the Ellis Brigham logo on each page using the same colour schemes and typefacs to keep the adverts looking consistant. The outcome to this project will be a series of advertising pages two research file, and a sketch book.

Reading Lists

Becks Reading List

I plan on looking at the books in the reading list given within our briefs:

Author, Title,Publisher , ISBN
Agile Rabbit, Special Packaging Designs Pepin Press, 9057680548
Agile Rabbit , Special Packaging Designs Pepin Press, 9057680440
Cullen, CD 1000 Bags, tags and labels Rockport, 1592531830
Denison, E More Packaging Prototypes Rotovision, 2940361371
Editors of Rotovision The Designers Packaging Bible Rotovision, 294036172X
Herriott, L The Packaging Design Book Compiler, 2940361738
Klimchuk, M Packaging Design John Wiley & Sons, 047172016X

These books will help me learn more about packaging and hopefully give me some good ideas, I will also look at a book named ‘Packaging – Design successful packaging for specific customer groups’. This book examines how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. It also explains how and why specific choices have been made and why they work, and how an idea has evolved from a prototype or concept to form successful, user-centred design.

Ministry of Sound Reading List

Author, Title, Publisher, ISBN
Atchison, J Cutting Edge Advertising, Prentice Hall, 9812445579
Berger, W Advertising Today, Phaidon, 0714843873
Burtenshaw, K Creative Advertising AVA Publishing, 2940373183
Himpe, T Advertising is Dead Thames & Hudson, 0500513147
Montague, T Guerrilla Advertising Laurence King, 1856694704

Module 2: Corporate Imaging from the YCN Briefs

I am going to create exciting and innovative applications for the ministry of sound logo using Guerrilla advertising, to demonstrate that the logo itself can be applied to different environments and media spaces and attract people to the brand.

For my comparative research I plan on looking at other major music labels such as Sony Music Group, EMI and Universal Music Group, along with other major worldwide known brands which has used Guerrilla advertising such as NikeID Energiser and Adidas. I also plan on looking at creamfields.

Target Audience is aimed at young to middle-aged men and women from all backgrounds, who enjoy music and who actively watch live acts, participate in the club scene, and buy music.

Module 1: Becks Beer From the YCN Brief

I have chosen to create cardboard packaging for a four-pack, six-pack and eighteen-bottle crate and a small advertising campaign consisting of two posters, I will visually dramatise the unison of art and music within the lifestyle built around Becks Beer to challenge and inspire young people, using my own imagery and use of text.

For my comparative research I will look at how other leading beer companies advertise and brand themselves. Using their packaging, labeling and website, I will compare them to Becks current branding and determine what changes could be made to target the desired audience more accurately.

I will be trying to reach men and women between the ages of 18 and 34 with a progressive, optimistic outlook and whom value independent thought. Constant discovery and hunger for fresh social experiences drives this group, whether that’s at a club, gig, gallery or cinema.