I am going to create exciting and innovative applications for the ministry of sound logo using Guerrilla advertising, to demonstrate that the logo itself can be applied to different environments and media spaces and attract people to the brand.
For my comparative research I plan on looking at other major music labels such as Sony Music Group, EMI and Universal Music Group, along with other major worldwide known brands which has used Guerrilla advertising such as NikeID Energiser and Adidas. I also plan on looking at creamfields.
Target Audience is aimed at young to middle-aged men and women from all backgrounds, who enjoy music and who actively watch live acts, participate in the club scene, and buy music.
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