I plan on looking at the books in the reading list given within our briefs:
Author, Title,Publisher , ISBN
Agile Rabbit, Special Packaging Designs Pepin Press, 9057680548
Agile Rabbit , Special Packaging Designs Pepin Press, 9057680440
Cullen, CD 1000 Bags, tags and labels Rockport, 1592531830
Denison, E More Packaging Prototypes Rotovision, 2940361371
Editors of Rotovision The Designers Packaging Bible Rotovision, 294036172X
Herriott, L The Packaging Design Book Compiler, 2940361738
Klimchuk, M Packaging Design John Wiley & Sons, 047172016X
These books will help me learn more about packaging and hopefully give me some good ideas, I will also look at a book named ‘Packaging – Design successful packaging for specific customer groups’. This book examines how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. It also explains how and why specific choices have been made and why they work, and how an idea has evolved from a prototype or concept to form successful, user-centred design.
Author, Title, Publisher, ISBN
Atchison, J Cutting Edge Advertising, Prentice Hall, 9812445579
Berger, W Advertising Today, Phaidon, 0714843873
Burtenshaw, K Creative Advertising AVA Publishing, 2940373183
Himpe, T Advertising is Dead Thames & Hudson, 0500513147
Montague, T Guerrilla Advertising Laurence King, 1856694704
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